Why 2026 is the Year of Alternative Sports

Gary Vaynerchuk discusses the growing cultural and economic power of alternative sports, arguing that leagues like UFC and pickleball were once dismissed as niche but are now dominating mainstream attention. He emphasizes that technology consistently wins over legacy gatekeepers and that patience is essential for building enduring value. He also shares his personal ambition to buy the New York Jets and move them to Queens, and explains how anyone can launch a new sports league using social media distribution.