Predicting Live Streaming and Live Shopping in 2008

Gary Vaynerchuk reacts to clips of his 2008 self predicting the rise of live streaming and live shopping. He draws a parallel between the current live shopping boom and the early days of social media in 2007, insisting that anyone who makes a product should be doing live shopping every day. He explains why traditional salespeople, who may have struggled with social media content creation, are often the best suited to succeed as live shopping hosts. The episode also highlights the long-tail opportunity in live shopping, where even relatively unknown hosts can build a profitable business.