The "Missing Ingredient" You Need to Build Your Brand

Gary Vaynerchuk sits down with Ian Schwartzman and Conway The Machine on the Rippin2Gether Podcast for a conversation about building a show and a brand. They discuss the ingredient most people miss when starting, the intersection of culture and collectibles, and the rise of trading cards built around fictional characters. Gary also shares the origin story of VeeFriends. The episode brings his perspective on brand-building together with the hosts' interest in collecting culture.