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The GaryVee Audio Experience · June 29, 2026 · 00:22:06

How to Start Using AI for Your Business

Gary Vaynerchuk, Grace Kao, Rashawn Dhanraj
Spotify

Gary Vaynerchuk sits down with Rashawn Dhanraj of Adobe Brand Studio and Grace Kao of Snap for a panel discussion on AI and creativity. He argues the industry is approaching AI with the wrong mindset—driven by ego and insecurity rather than curiosity—and that strategists stand to gain the most from the technology. He explains why the separation of media and creative is a structural mistake that AI can help correct, and compares learning AI today to mastering the internet in 1999. Ultimately, he reframes the algorithm as nothing more than consumer attention, urging marketers to focus on making content people actually want to see.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

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AI as a Thinking Partner, Not a Magic Button
Gary argues that AI should be used as a curiosity-driven thinking partner, not a tool expected to magically produce finished work.
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Strategists Have the Biggest Upside with AI
Gary believes that strategists, more than any other role in advertising, stand to gain the most from AI.
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Media and Creative Were Never Meant to Be Separated
Gary insists that the historical separation of media buying and creative production in advertising is a massive structural mistake.
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Mastering AI Is Like 'Mastering the Internet' in 1999
Gary draws a direct parallel between learning AI today and learning the internet in the late 1990s—a once-in-a-generation adoption curve.
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The Algorithm Is Just Consumer Attention
Gary demystifies social media algorithms, arguing they are simply a reflection of what people are actually paying attention to.
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