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The GaryVee Audio Experience · June 27, 2026 · 9m 28s

How to Shop with AI and What 'Agentic Commerce' Means for Your Business

Gary Vaynerchuk, Naveen
Spotify

Gary Vaynerchuk sits down with Naveen, founder of Glance, at Cannes 2026 to discuss agentic commerce—the first major change in the shopping user interface in 30 years. They explore how AI agents will handle routine purchases so people can focus on categories they love. Gary explains that brands must structure their websites and content to be machine-readable by agents, or risk being invisible to buyers. Drawing a parallel to the early days of Google, he urges businesses to participate early to secure a first-mover advantage.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

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What Agentic Commerce Really Is
Gary defines agentic commerce as a paradigm where AI agents, not humans, make purchase decisions, representing the first fundamental shift in the shopping interface in 30 years.
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Why the UI of Shopping Is Changing
The user interface of shopping is changing because consumers will interact through AI agents instead of directly with websites, a shift as significant as the move from catalog to e-commerce.
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How Brands Get Found by Agents
Gary emphasizes that brands which do not structure their websites and content to be machine-readable by AI agents will have no chance of appearing in purchase decisions.
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The Late-90s Google Moment Again
The shift to agentic commerce is compared to the early days of Google, when being indexed and ranking properly was the difference between success and obscurity.
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Why You Should Participate Early
Gary urges businesses to start preparing for agentic commerce now, as the window of opportunity will close once more brands adapt.
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Misc

✧Recorded at Cannes Lions 2026.
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