Gary Vaynerchuk reflects on two decades of content creation, arguing that traditional social media is dead while interest-based media ascends. He champions a high-volume content strategy as non-negotiable, and insists on an 'and not or' approach, blending AI with real-world businesses rather than choosing one. He explains why technology always wins and why analog, in-person ventures are the overlooked opportunity of our time, akin to a 1965 investment in 2036.
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Highlights
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Social Media Is Dead; Interest Media Is the New Reality
Gary Vaynerchuk declares that social media platforms, as traditionally understood, are dead because algorithms have shifted content distribution from social connections to individual interests.
Gary reveals that he operates with a system where 15% of his time goes to digital and content creation, while 85% goes to IRL business and relationships.