The Secrets of Supercommunicators

Charles Duhigg, author of Supercommunicators, explains the matching principle behind connecting with anyone. He shares techniques for identifying what type of conversation you’re having—practical, emotional, or social—so you can align your language and energy with the other person. Duhigg discusses how to navigate emotional conversations, even high-conflict ones, using strategies like deep questions and looping for understanding. He also offers tips for bringing these communication skills into digital interactions. The episode draws on research and Duhigg's reporting to help you become a supercommunicator.