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Founder
Jamie Kern Lima
Founder of IT Cosmetics. Former TV news anchor with rosacea who was told her skin condition was a liability. Used real women in marketing. L'Oréal acquired for $1.2B — largest in their history.
Known For
IT Cosmetics$1.2B L'Oréal acquisitionAuthentic beauty
Canon
Beliefs Shape Perception and Define Possibility
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Cognitive Fitness: Mental Capacity Requires Systematic Training
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Confidence Comes From Competence and Action, Not Readiness
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Courage Is a Learnable Skill
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Meditation Is Mental Training, Not Relaxation
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Self-Sabotage Is a Protective Mechanism Rooted in Survival Learning
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The True Self vs. False Self — Childhood Adaptations That Persist Into Adulthood
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