The School of Greatness · August 5, 2026 · 1h 49m

How Jesse Cole Turned Baseball Into a Billion Dollar Show

Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, shares how he transformed a struggling wooden-bat league into a billion-dollar entertainment brand. Cole outlines his Fans First Playbook philosophy, inspired by Walt Disney and P.T. Barnum, which treats baseball as a full entertainment experience. The episode covers his journey from a failing team to 3.4 million fans annually across six touring teams, and his family's foster care and adoption story with wife Emily.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

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Turning Baseball into a Billion-Dollar Show

Jesse Cole built the Savannah Bananas and Banana Ball into a billion-dollar brand by treating baseball as a full entertainment experience, inspired by Walt Disney and P.T. Barnum.

Claude ChatGPT Gemini

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From 100,000 to 3.4 Million Fans

The Savannah Bananas scaled from 100,000 attendees to 3.4 million fans annually across six touring teams, illustrating rapid growth in a niche market.

Claude ChatGPT Gemini

Editorial

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The Cole Family's Foster Care and Adoption Journey

Jesse Cole and his wife Emily shared their personal foster care and adoption journey.

Claude ChatGPT Gemini

References

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Find Your Yellow Tux: How to Be Successful by Standing Out — Jesse Cole — Cole's book on standing out and building a fan-first business

Misc

✧Jesse Cole discussed his family's foster care and adoption journey with his wife Emily.

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