Brainstorming business ideas with a billion-dollar founder

Sam Parr and Shaan Puri talk with Mark Pincus, founder of Zynga, about identifying which projects are worth your time and energy. The conversation ranges from the power of choosing the right market over perfect execution to the art of pattern matching as a founder skill. Pincus reflects on the story of FarmVille—the game that turned Zynga into a cultural phenomenon—and shares hard-won lessons on dealing with success without alienating your audience. The idea of 'the Nickelback problem' comes up: building a business that makes lots of money but lacks prestige. They also discuss how to avoid getting distracted by flashy wins and how to balance introspection without falling into rumination.