The Friendliest Store in the Mall | Ron Johnson Built the Apple Store

Ron Johnson, the creator of the Apple Store and author of *Shop Different*, joins James Altucher to break down how he built the world’s most profitable retail spaces. He explains why Steve Jobs decided Apple needed physical stores to control the customer experience, how the team designed a space where people could play without pressure, and why they hired bookstore employees instead of computer salespeople. Johnson shares stories about Jobs’s leadership, the Texas store that flopped on opening weekend, and what separates timeless retail from tired retail. The conversation reveals why the best business advice is simply not to be in a hurry.