Seth Godin: The Smallest Viable Audience and the Work That Might Not Work [From the Archive]

Seth Godin returns to discuss making work that matters in a culture obsessed with hits, rankings, and approval. He explains why he resisted podcasting for years, the unique intimacy of audio, and why a solo show needs a strong assertion. The conversation centers on his concept of the smallest viable audience — finding a specific group to serve so well they can't help but share — rather than chasing a mass audience. Seth also unpacks how fear and status shape creative work, why he ignores stats and reviews, and what it means to do work that might not work.