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How I Built This · September 11, 2017 · 55m

Spanx: Sara Blakely

Sara Blakely turned $5,000 into Spanx — a billion-dollar company — with zero fashion experience. Sold fax machines door-to-door for 7 years. Pitched Neiman Marcus by trying the product on in the bathroom. Her father's nightly question: 'What did you fail at today?'

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Canon

Blakely: her father asked every night at dinner, 'What did you fail at today?' If she had nothing, he was disappointed. This reframed failure from something to avoid into evidence of growth. By the time she started Spanx, rejection felt normal.
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