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The Goal Digger Podcast · October 15, 2025 · 51m

922: The 'Too Late' Lie: Why Now Is Actually the Perfect Time to Start a Podcast

Jenna Kutcher
Show Notes

Jenna Kutcher challenges the belief that podcasting is too saturated, sharing that 91% of podcasts are inactive—making the field far less crowded than it appears. She draws on her own experience building a show to over 100 million downloads and helping students launch successful podcasts. The episode reframes the 'too late' narrative as a myth perpetuated by those who quit early, and argues that now is actually the best time to start.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

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91% of Podcasts Are Dead
Jenna Kutcher shares that 91% of podcasts are inactive, meaning the podosphere is far less saturated than it appears.
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Editorial

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The 'Too Late' Myth Is Perpetuated by Quitters
She argues that the people saying 'it's too late' are often the same people who quit after three episodes.
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100 Million Downloads: Proof of Possibility
Jenna built her own show to over 100 million downloads, demonstrating that the podcasting space still has room for massive growth.
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Misc

✧Jenna Kutcher offers a free podcasting class at freepodcastclass.com and runs the Goal Digger Facebook Community.
✧She emphasizes that the people who claim 'it's too late' are often the same ones who gave up after three episodes.
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