923: The Lean-In Circle That Changed Everything (And How to Start Your Own)

Jenna Kutcher interviews Bianca Gates, founder of Birdies, the footwear brand known for stylish comfort and a devoted community. Bianca shares how she built a community-first brand from her living room, turning customers into advocates through authentic connection. They discuss the power of lean-in circles—small, trusted peer support groups—and how to start your own. Bianca emphasizes that the feeling of belonging and confidence, not just the product, drives brand loyalty and growth.