How to Turn Customers Into Raving Fans with Savannah Bananas Owner Jesse Cole

Jesse Cole shares how he went from selling two tickets in three months to building the Savannah Bananas into a phenomenon with a four-million-person waitlist. He and Ed break down the difference between customers and fans, the single question that reshaped his entire business, and why he hasn't spent a dollar on marketing. They also discuss personal practices like the 'Energy List' and the nightly 'Learn, Change, Plus' habit that keep a sold‑out organization from getting comfortable. Ed pushes Jesse on why he didn't quit when everything was failing, and explains why most big business exits aren't what they appear.