From Childhood Best Friends to Top of their Fields with Greg Genske

Ed Mylett reunites with his childhood best friend Greg Genske after 35 years apart. Greg went on to become one of the top sports agents, negotiating over six billion dollars in contracts and building an agency with Gary Vaynerchuk. The conversation covers the psychology of negotiation, a pivotal deposition that opened doors for Tom Brady, the power of teaching to establish expertise, the decision to give up alcohol, and what thousands of athlete clients taught Greg about loyalty and partnership.