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The Ed Mylett Show · August 18, 2026 · 1h 2m

From Childhood Best Friends to Top of their Fields with Greg Genske

Ed Mylett, Greg Genske

Ed Mylett reunites with his childhood best friend Greg Genske after 35 years apart. Greg went on to become one of the top sports agents, negotiating over six billion dollars in contracts and building an agency with Gary Vaynerchuk. The conversation covers the psychology of negotiation, a pivotal deposition that opened doors for Tom Brady, the power of teaching to establish expertise, the decision to give up alcohol, and what thousands of athlete clients taught Greg about loyalty and partnership.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

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Immaculate Preparation Over Negotiation Tactics
Greg Genske argues that the most effective negotiation secret is deep preparation on the other person's position, not gimmicks or hardball tactics.
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How a Deposition Helped Launch Tom Brady
Greg shares a previously unknown story: a deposition he took as a trial lawyer played a crucial role in opening the door for Tom Brady's career.
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Teach Instead of Sell
The people who separate themselves in any industry, Genske says, are those who teach and educate rather than pitch.
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Giving Up Alcohol After Winning In Spite of It
After nine years of high performance while drinking, Greg chose to eliminate alcohol and found unexpected improvement on the other side.
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Loyalty as Partnership, Not Transaction
From representing thousands of athletes, Genske learned that being a real partner means caring about the person beyond just contracts.
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Misc

✧Greg and Ed were inseparable as kids, running track at 6 a.m. and trading baseball cards, then didn't share a room for 35 years before this recording.
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