Marketing Executive

Rory Sutherland

Vice Chairman of Ogilvy. Founded their behavioral insights team. Applies behavioral economics to marketing. Core thesis: perception matters more than reality. Reframing is the cheapest intervention in the world.

Known For

Perception over realityReframing as cheapest interventionStories make beer taste better

Canon

Beliefs Shape Perception and Define Possibility

Canon

Environment Shapes Behavior More Than Willpower

Canon

The Hedonic Treadmill — Happiness Returns to Baseline

Canon

Focus Only on What You Can Control

Canon

Books

■Alchemy(2019)

Episodes

#Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)Jul 27, 2026 #How to Think Like a World-Class Marketer | Rory SutherlandDec 9, 2025 #258Rory Sutherland: How to Think Like a World-Class MarketerOct 15, 2025 #Rory Sutherland: Alchemy and the Magic of ReframingAug 5, 2024 #Rory Sutherland: Why Perception Is Reality in BusinessMar 4, 2024 #16Rory Sutherland: Human Behavior, Innovation, and AlchemyJul 23, 2020