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Robert Cialdini
Dr. Robert Cialdini is the author of the three-million-copy bestseller Influence and the groundbreaking follow-up Pre-Suasion, and is widely regarded as the godfather of persuasion science.
Known For
Author of Influence and Pre-SuasionPioneer in the science of persuasion
Books
■Influence: The Psychology of Persuasion(1984)
■Pre-Suasion: A Revolutionary Way to Influence and Persuade(2016)