Author & Researcher

Nir Eyal

Bestselling author of Hooked and Indistractable. Researcher focused on the psychology of behavior change, limiting beliefs, and human potential. His work explores why we limit ourselves and practical frameworks for choosing beliefs that serve us.

Known For

Behavioral psychologyLimiting beliefsHabit formationDistraction research

Canon

Beliefs Shape Perception and Define Possibility

Canon

Environment Shapes Behavior More Than Willpower

Canon

Expectation Shapes Experience

Novel

The Hedonic Treadmill — Happiness Returns to Baseline

Canon

Long-Term Orientation: Thinking in Decades, Compounding Small Advantages

Canon

Meditation Is Mental Training, Not Relaxation

Canon

Predictive Processing: The Brain as a Prediction Machine

Curious

Temptation Bundling

Canon

Books

■Beyond Belief(2026)

■Hooked(2012)

■Indistractable(2019)

Episodes

#4081: 3 Ways to Filter Your Friends by Nir Eyal of Nir and Far on Meaningful FriendshipsJul 12, 2026 #4009: How to Embrace, Not Fear, Being Alone by Nir Eyal of Nir And Far on Embracing SolitudeMay 10, 2026 #How To Stop Limiting Yourself And Liberate Your Full Potential with Nir Eyal #650Apr 21, 2026 #How To Stop Limiting Yourself And Liberate Your Full Potential with Nir EyalApr 21, 2026 ##1074 - Nir Eyal - A Masterclass in Changing Your Limiting BeliefsMar 21, 2026 #Nir Eyal: The Four Questions That Can Change Any BeliefMar 20, 2026 #Nir Eyal: The Four Questions That Can Change Any BeliefMar 20, 2026 #Procrastination: The Hidden Pain Behind Your Limiting Beliefs with Nir EyalMar 10, 2026 #The Invisible Limits Holding You Back (And How to Change Them)Mar 10, 2026 #Your Beliefs Are Sabotaging You | Nir EyalMar 9, 2026 #Stop Limiting Yourself: How Your Beliefs Become Your Biology | Nir EyalMar 2, 2026 #How to Stay Focused and Beat DistractionDec 16, 2024 #Building habit-forming products | Nir EyalJun 22, 2023 #Nir Eyal: How to Become IndistractableApr 10, 2023