Entrepreneur

Nick Huber

Founder of Storage Squad and The Sweaty Startup brand. Built a self-storage empire and media business. Known for contrarian takes on boring businesses, service businesses, and avoiding tech startup culture.

Known For

Storage SquadSweaty StartupBoring business movement

Canon

Courage Is a Learnable Skill

Canon

Environment Shapes Behavior More Than Willpower

Canon

The True Self vs. False Self — Childhood Adaptations That Persist Into Adulthood

Canon

Episodes

#When everything works, you learn the wrong lessonsJan 15, 2026 #Nick Huber: Why Boring Businesses Still Beat Sexy StartupsFeb 5, 2024 #Nick Huber: Why Boring Businesses Beat Sexy StartupsFeb 5, 2024 #The Sweaty Startup: How to Build a Boring $10M+ BusinessApr 6, 2023