Writer, marketer, entrepreneur

George Mack

George Mack is a writer and marketer known for his viral threads on human behavior, mental models, and culture. He builds audiences by synthesizing contrarian ideas into shareable frameworks and runs a marketing agency.

Known For

Viral behavioral science threadsMarketing strategy

Canon

Fear-Setting: Defining and Preventing Feared Outcomes

Novel

Close Relationships Are the Strongest Predictor of Life Satisfaction

Canon

Episodes

#Mexican Batman, Britain’s Downfall, Mr Bean’s Comeback & Jimmy Carr - Rabbit Hole #5 - #1143Aug 29, 2026 #The Most Important Questions Of Our Time - George Mack - #1124Jul 16, 2026 #Black Holes, Denny’s Fist Fights & Japanese Handjob Culture - Rabbit Hole #4 - #1118Jul 2, 2026 ##1111 - The Hidden Cost Of Overthinking Everything - George MackJun 15, 2026 #Rabbit Hole: Who Will Survive The AI Era? (cats, mostly) - #1105Jun 1, 2026 ##1091 - Kratom Addiction, Naked Justice & The Uber Eats To OF PipelineApr 30, 2026