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Founder, Good Food Institute; Author
Bruce Friedrich
Bruce Friedrich is the founder and president of the Good Food Institute, a nonprofit focused on accelerating the growth of plant-based and cultivated meat. He is the author of Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future and has spent 20+ years working on alternative protein innovation and policy.
Known For
Alternative protein advocacyPlant-based and cultivated meat developmentPolicy work on sustainable food systemsChallenging narratives on industrial agriculture
Books
■Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food and Our Future(2026)