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ZOE Science & Nutrition · October 27, 2026 · 15m
Most replayed moment: Why appreciating flavour could stop you overeating
In this short clip, Spencer Hyman and Prof. Tim Spector explain the critical difference between taste—engineered by food companies—and flavour, the complex experience from high-quality produce. They discuss how ultra-processed foods manipulate the brain to keep us craving more, and why reconnecting with real flavour can help us eat less without feeling deprived. They offer practical tips to retrain your palate.
This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.
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Professor Tim Spector describes how ultra-processed foods are deliberately designed to manipulate our brain's reward system, making us crave more.
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