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Grant presents research on the creative cliff illusion: people believe their best ideas come early in the brainstorming process and quality declines thereafter. In reality, the most original ideas typically emerge later, after the obvious ideas are exhausted.
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Canon
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Grant argues that creative originality requires the courage to push past the point where you feel empty — because the feeling of running out of ideas is an illusion. The original ideas live beyond the creative cliff.
Highlights
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People quit brainstorming too early because they believe quality declines over time — but the research shows the opposite: originality increases as obvious ideas are depleted
Grant presents the creative cliff illusion: people believe their best ideas come first and quality declines from there. In reality, early ideas are obvious and conventional. The truly original ideas emerge later, after the brain has exhausted its stock of familiar solutions.Was this useful?