Pregame Your Launch Before Your App Exists (w/ Amanda Bradford) | E2355

Amanda Bradford, founder of The League, shares her unconventional go-to-market playbook: pre-gaming her app's launch with months of exclusive live events to build a massive waitlist, using a fake paywall to test pricing before the product existed, and only letting in 500 users on launch day to maximize FOMO. She also discusses the power of controversy as a hook, and why live events are the real unlock for a two‑sided marketplace. A flashback segment revisits a classic 2017 interview with Stripe's Patrick Collison on persistence, pivoting, and IPO preparation.