325. Message Market Fit: Turning Great Ideas Into Communication That Lands

Great work doesn’t always speak for itself. Communication strategist Oliver Aust joins Matt Abrahams to discuss how to achieve 'message-market fit' — finding the right words and stories to make people understand why what you offer matters. This episode covers focusing on outcomes over products, building a distinctive message, and using storytelling to lead through change. Aust shares practical frameworks for becoming unignorable, including the PACE framework (Position, Audience, Core, Express) and tips for managing communication anxiety.