Who is a music industry plant? And does it matter?

This episode of The Indicator examines the term 'industry plant'—an artist whose popularity appears organic but is fueled by undisclosed paid promotions to influencers. It traces the practice from the Rolling Stones to contemporary pop star Bella Kay, showing that the strategy has a long history. The show explores why some audiences feel deceived and whether the quality of the music ultimately excuses the promotional tactics.