Does Planet Money’s game pass the shelf test? We go undercover to find out

The Indicator team goes undercover at a big-box store to learn about the 'shelf test'—a secret method used by the creators of Exploding Kittens to evaluate whether their board games will succeed at retail. The episode reveals the behind-the-scenes process of how game makers use real-world observation to iterate on packaging and first-impression design before pitching to major retailers.