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The Indicator from Planet Money · October 22, 2026 · 8m

Can a "moneyball" system work for campaign funding?

The Indicator examines Oath, a startup that argues campaign donations are often not directed to the races where they would have the most effect. The co-founder proposes a data-driven, 'Moneyball'-style system to optimize small-dollar donations, potentially changing how individuals engage with political funding.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

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Most campaign donations don't go to the most impactful races
Despite record spending, many small-dollar donors contribute to high-profile races that may not be the most winnable or decisive.
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A "Moneyball" approach to campaign funding can optimize donor impact
Oath is building a system that uses data analytics to direct small-dollar donations to races where money can have the greatest effect on election outcomes, similar to how Moneyball transformed baseball.

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