← Home
Revisionist History · June 25, 2026 · 32m

Frankenfood | The Mistakes Series

Malcolm Gladwell and producer Ben investigate the power of food names, exploring the 1990s 'Frankenfood' debacle that doomed the Flavr Savr tomato and whether the lab-grown meat industry is making the same mistake today.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

The episode illustrates that what we call a food, like 'Frankenfood' for GMO tomatoes, dramatically influences our perception of its flavor and safety, independent of its actual qualities.
The nascent cultivated meat industry risks the same public backlash that GMOs faced, by allowing negative framing terms like 'lab-grown' or 'synthetic' to define the product.
Was this useful?