Why Storytelling Is Now the Most Valuable Skill in Tech

Scott Galloway argues that contrary to fears, AI hasn't eliminated the need for writing—it has elevated storytelling into a critical business asset. As AI floods the market with low‑effort content, the companies that pay for perspective, editorial judgment, and narrative craft stand out. He examines how this shift rewrites the rules for jobs, media, and brand strategy, making taste a premium currency in a commoditized content landscape.