Brazil’s Election Comeback and What America Can Learn

Laura Janér reports from São Paulo on Lula’s surprise victory over Flávio Bolsonaro, speaking with Americas Quarterly editor Brian Winter. They unpack the WhatsApp-powered mobilization that turned the campaign around in three weeks and the economic frustration that drove voter behavior. The conversation examines what American campaigns can learn from Brazil’s digital-first strategy and explores the paradox of a country reelecting a leftist president while continuing a rightward political shift.