Practical AI · September 17, 2026 · 55m

How to get discovered in AI search

Daniel and Chris discuss with Discovered Labs co-founders Liam Dunne and Ben Moore how AI search is reshaping brand visibility, moving away from traditional SEO. They explore what happens behind the scenes when an LLM generates an answer, the limitations of retrieval and citations, and why Reddit strategy and query fan-out matter. The conversation also covers representation in model weights, consensus, and the future where AI agents will interact with websites on behalf of users.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

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The shift from SEO to AI search visibility

Traditional SEO techniques are losing relevance as AI-powered search engines become the primary way people find information, shifting the focus to how brands appear in LLM-generated answers.

Claude ChatGPT Gemini

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LLM answer generation and the limits of citations

Behind the scenes, an LLM generating an answer relies on retrieval and citations, but the process often falls short in providing accurate and complete representation.

Claude ChatGPT Gemini

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