Branded fruit: How produce got “Honeycrisp-ified"

The produce aisle is changing. Once filled with generic fruits and vegetables, it's now dominated by branded, trademarked products like Honeycrisp apples and Cotton Candy grapes. Planet Money teams up with Dan Pashman of The Sporkful to explore this trend, visiting Rutgers University to taste a new grape tomato variety and speaking with agricultural economist Miguel Gomez about the risk of market saturation.