Why We Fight the Changes We Know We Need | Jonah Berger

Jonah Berger explores why people resist changes even when they know they need them. He argues that pushing harder or adding more reasons often backfires, creating deeper resistance. Instead, he recommends removing barriers, starting with small steps, and reframing obligations as choices. The conversation also covers how settling for 'good enough' can be a hidden trap, and how the people around us quietly shape our decisions.