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Odd Lots · August 10, 2026 · 59m

NYT CEO Meredith Kopit Levien on Running a Media Brand in the Age of AI

Joe and Tracy speak with Meredith Kopit Levien, CEO and President of The New York Times Company. They explore how the Times transformed its business model, building a subscription bundle around core news with acquisitions like The Athletic, Wirecutter, and Wordle. The conversation covers the paper’s approach to video, why this pivot differs from past media shifts, and the dual role AI plays—as an internal reporting tool and as a copyright threat. Kopit Levien also outlines the company’s legal battles with AI firms and her vision for a coexistence where technology companies pay for content.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

News Without a Loss Leader
Meredith Kopit Levien explained how the Times runs a profitable newsroom by treating content as a direct revenue driver, not a loss leader.
The Multi-Product Bundle Strategy
The NYT combines news, games, cooking, product reviews, and sports into a bundle to increase subscriber retention and lifetime value.
Why the Pivot to Video Is Different Now
Kopit Levien argued that the current video expansion is additive, tied to existing reportage, unlike earlier industry pivots.
AI as Reporting Aid and Copyright Battleground
The CEO described using AI to sift through the Epstein Files for patterns, while also suing AI companies for training on copyrighted content.
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