My First Million · October 7, 2026 · 1h 5m

The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

Shaan Puri interviews Jeff Harmon, founder of Angel Studios and the marketing mind behind the viral Squatty Potty and Poo-Pourri campaigns. Harmon shares his playbook for finding glitches in attention systems, crafting irreverent ads that audiences choose to watch, and seeding content to game algorithms. The conversation covers his creative process, the economics of Hollywood, and lessons from building viral brands.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

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Glitch Hunting00:08:35

Look for overlooked loopholes or inefficiencies in platforms, algorithms, or business models — these 'glitches' are where disproportionate rewards hide.

Claude ChatGPT Gemini

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Follow the Attention00:13:25

Great marketing opportunities appear where audience attention is migrating, so identify the next platform or medium before it becomes saturated.

Claude ChatGPT Gemini

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