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My First Million · August 12, 2026 · 47m

3 killer businesses hiding in plain sight

Sam Parr & Shaan Puri, Shaan Puri
Show Notes

Sam Parr and Shaan Puri explore businesses hiding in plain sight, starting with the economics of lab testing on monkeys and the salad oil crisis. They discuss how noticing overlooked demand, following genuine enthusiasm, reconnecting with childhood interests, and being shameless about self-promotion can surface opportunities. The episode also touches on Sam's upcoming seven-day trip to San Francisco. Show notes reference Paul Graham's essay 'How To Do Great Work' and companies like Charles River and Qoves.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Highlights

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Lab Testing on Monkeys Is a Hidden Massive Business00:00:00
Sam and Shaan discuss the economics of supplying lab monkeys for pharmaceutical research, pointing to Charles River.
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The Art of Noticing00:15:35
The hosts discuss the importance of noticing overlooked details and opportunities, referencing Paul Graham's essay 'How To Do Great Work.'
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Enthusiasm as a Compass00:24:38
Sam and Shaan argue that genuine enthusiasm is a signal for what to pursue.
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Know Thy 8-Year-Old Self00:27:39
The hosts suggest reconnecting with what you loved doing at age 8 to identify authentic interests.
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Be Shameless00:32:32
Sam and Shaan discuss being shameless about promoting yourself and your work.
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Misc

✧Sam mentions a 7-day trip to San Francisco.
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