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Reed Hastings discusses Netflix's international expansion and the bet on non-English content. Squid Game, Money Heist, and Dark proved that great stories transcend language. Hoffman explores how serving underserved audiences can become a scaling strategy.
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Canon
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Hollywood maintained the narrative that international content couldn't find American audiences — even as anime, K-pop, and Bollywood built massive global followings. The false narrative persisted because it was convenient for the existing power structure.
Highlights
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The biggest growth opportunities are in audiences that incumbents are ignoring
Netflix's bet on Korean, Spanish, and German content was dismissed by Hollywood as niche. Squid Game became the most-watched show in Netflix history. The lesson: the audiences that incumbents ignore are often the largest untapped markets.Was this useful?