373 | Colin Camerer on the Neuroscience of Economic Thinking

Economics traditionally assumes people are rational maximizers, but real-world behavior often deviates from this ideal. Colin Camerer, a pioneer of neuroeconomics, discusses how brain science can help explain economic decision-making. The field integrates neuroscience with economics to understand the actual processes behind choices, including instances of irrationality, altruism, and randomness. This episode explores the emerging frontier at the intersection of brain and behavior.