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Mind Pump · August 11, 2026 · 01:02:25

The Story Behind the Skincare Brand That Changed What Men Put on Their Face | Mind Pump

Jared Pobre
Show Notes

Jared Pobre, founder of Caldera Lab, shares how moving to Jackson Hole with a newborn at 40 sparked the creation of a skincare line designed for men's unique biology. He explains the science behind why men's skin — 25% thicker and twice as oily due to testosterone — requires distinct formulations, and how his company uses wild-harvested survivor plants from the Wyoming wilderness. The conversation covers industry secrets, the role of exosomes in delivery, and why natural actives that work with the skin's microbiome outperform harsh retinol-based products. The Mind Pump hosts reveal how the products helped their own varied skin conditions, and Jared shares that Caldera is now the number two men's brand at Nordstrom with near 70% customer retention.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Canon

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Men's Skin Is Fundamentally Different00:05:42
Jared Pobre explains that men's skin is 25% thicker and twice as oily as women's, managed by testosterone — a fact that demands separate skincare formulations.
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Curious

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Exosomes as a Delivery System in Skincare
Caldera Lab uses exosomes — tiny vesicles that can ferry active ingredients deeper into skin layers — to enhance product efficacy.
ClaudeChatGPTGemini
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Natural Actives That Respect the Skin's Microbiome Outperform Harsh Retinols
Pobre claims that natural ingredients that work symbiotically with the skin's microbiome provide superior results to harsher treatments like retinol, which can disrupt the skin barrier.
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Novel

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Wild Harvesting Survivor Plants for Skincare Actives
Caldera Lab sources actives from wild plants that have adapted to the harsh conditions of the Wyoming wilderness, which Pobre says concentrates their resilience-promoting compounds.
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Editorial

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The Dirty Secret of White-Label Skincare00:08:48
Pobre reveals that most skincare brands simply repackage pre-formulated bases from large chemical houses, placing minimal emphasis on proprietary research or custom development.
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Running Clinical Trials Before Launching a Skincare Product
Unlike the common industry approach of rushing to market, Caldera Lab conducted clinical trials on their skincare formulations before releasing them.
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Misc

✧Jared moved to Jackson Hole at 40 with a newborn, and his skin condition deteriorated, which led him to try his wife's skincare products.
✧All three Mind Pump hosts with different skin types (Adam's psoriasis, Justin's dry skin, Sal's oily skin) responded positively to the products.
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