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My First Million · October 19, 2023 · 55m

How to Build a Newsletter Worth Millions

Sam and Shaan break down the newsletter business model: audience building, monetization through ads and products, and why newsletters are the most underrated business model on the internet. Lessons from The Hustle, Morning Brew, and Substack.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Canon

Sam: a newsletter doesn't compete with other newsletters — it competes with everything else in the inbox. By being the first email someone reads, you design a daily environment where your content is the default information source.
Sam: Substack and Beehiiv make starting a newsletter free and easy — the 'luck' of accessible tools is universal. The return depends on who can consistently write, grow an audience, and monetize. Same luck, wildly different returns.
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