Masters of Scale · September 22, 2026 · 00:26:45

Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)

Global humanitarian crises are straining existing response systems. Tjada McKenna, CEO of Prosper Global (formerly Mercy Corps), shares why she rebranded the 40-year-old organization during a funding crisis, how the Strait of Hormuz conflict is already triggering next year's food shortages, and how Russia's tactic of attacking civilian infrastructure has spread to other wars. She also calls on AI companies to solve a persistent problem in humanitarian aid.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

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Rebranding amid a funding crisis

Tjada McKenna rebranded Mercy Corps to Prosper Global during a severe funding crunch.

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Strait of Hormuz conflict is embedding future food shortages

Disruptions in the Strait of Hormuz are already quietly guaranteeing food shortages next year in fragile nations.

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