The NFL remains the world's most valuable sports business, but its continued growth raises uncomfortable questions. Sports journalist Michele Steele joins to break down the economic forces driving record franchise valuations and exploding quarterback salaries, the league's push into international markets with nine games this season, and the 'Helmets Off' strategy aimed at growing the female fan base. The conversation also confronts the CTE question that won't go away: has the sport actually gotten safer, or have fans been sold a reassuring story?
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