How Poppi’s founders built a new soda brand worth $2 billion

Married co-founders Allison and Stephen Ellsworth built prebiotic soda brand Poppi from startup to a nearly $2 billion acquisition by Pepsi, reshaping an entire beverage category. They discuss the challenges of hyperscaling a consumer brand, the social media strategies that helped them stand out, and the juggling act of running a company alongside family life. They also recount the story of deciding to run a Super Bowl ad just four days before the game—a bet on speed and bold marketing.