Masters of Scale · October 1, 2026 · 00:33:44

Don't be boring: KCRW's Jennifer Ferro on building a brand people love

Jennifer Ferro, former NPR board chair and president of KCRW, shares leadership lessons from nearly two decades as deputy to a founder. She argues the internet could serve the public better, and offers a simple principle for standing out: don't be boring.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

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Decades as founder's deputy taught leadership

Jennifer Ferro spent nearly two decades as the deputy to KCRW's founder, an experience that prepared her to eventually lead the organization herself.

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We deserve a better internet

Ferro believes the current internet does not serve the public well and that we deserve a version that better reflects public-interest values.

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