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Masters of Scale · August 6, 2026 · 28m 39s

Always be the challenger, with Savannah Bananas founder Jesse Cole

Jesse Cole

Jesse Cole, founder of the Savannah Bananas, explains how he disrupted America's pastime by treating baseball as an entertainment spectacle. Host Jeff Berman interviews him about scaling Fans First Entertainment into a league that sells out pro sports stadiums. Cole's signature yellow tux and fan-first philosophy turn each game into a must-see event.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Canon

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The Yellow Tux as brand signature
Cole's wearing of a yellow tuxedo at every game is a deliberate, memorable brand differentiator that sets the Bananas apart.
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Highlights

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Disrupting baseball with entertainment
Jesse Cole made baseball a spectacle by adding dancing, stunts, and a carnival atmosphere to attract fans who found the traditional game too slow.
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Editorial

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Fans First philosophy
Cole prioritizes fan experience over game outcomes, believing that fun and inclusivity are the keys to building a loyal, growing audience.
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Misc

✧Jesse Cole loved baseball but knew most people found it too long and boring, so he put on a yellow tux and made it a show.
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