Masters of Scale · February 26, 2026 · 31m

Hailey Bieber, AI and fast launches: how e.l.f. Beauty is winning

Reid Hoffman (solo)

Tarang Amin took the helm of e.l.f. Beauty at a pivotal moment and helped turn it from industry underdog to category disruptor, with a retail footprint spanning Sephora, Target, Dollar General, and H&M — while outperforming much of the beauty sector.

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