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Marketplace · October 2, 2026 · 00:25:54

Nike's not just doing it

Marketplace examines Nike's declining market share and announced layoffs, exploring the missteps of the past decade. The episode also looks at the state-level electric vehicle incentives that remain after federal tax credits ended, the growing business of affiliate links and their impact on commerce, and the personal story of a former business owner who took a mini-retirement to become a full-time father.

This summary was generated from show notes and public descriptions, not from a full transcript review. Details may contain inaccuracies.

Preview

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Nike's lost decade
Marketplace analyzes how Nike's market share eroded over the last ten years, leading the company to announce potential layoffs and operational cutbacks.
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Patchwork of state EV incentives
With federal EV tax credits gone, a fragmented mix of state-level incentives has emerged to fill the gap.

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